Fly Cozumel has been the market lider of flight tours and private flights in Cozumel and the Riviera Maya for the last 3 years. Leo Waltman, the CEO, began the operation from zero with a simple website and while the company grew up and obtained a great success, the need of proposing a new identity emerged. The goal was to modernize the user interface and propose a new style and layout that could be shared among all sales channels.

Our strategy

First step was to define new design elements such as colors, buttons, rounded borders, etc that would become the identity of the brand through the website and social networks. 

We choose a color combination typical of tourism websites, blue from the company and orange as warm call to action color.

Once approved we proceeded to design the brand new style template with a tailored WordPress theme and redesigned all informative sections applying the new style and improving SEO for a better positiong.

In accord with the company we added new marketing tools to gain more leads.

The result?

A professional and user friendly website with a clear navigation, focused on sales, that catch the user attention leading it to complete desired actions achieving more direct sales and increasing leads.